Hello B2B business professionals! Let me tell you a story that might hit close to home. It’s about the challenges many B2B businesses are facing these days with the rapidly changing landscape of B2B lead gen and selling. The struggle is real and if we fail to evolve, our revenue… Read More »The B2B Selling Changes You Need To Understand In 2023!

So, have you ever wondered about the secret to maximizing your impact and boosting your team’s productivity in B2B sales? It turns out, there’s a powerful concept you can use to achieve this: the Pareto Principle, better known as the 80/20 rule. This rule can be a game-changer when applied… Read More »Leveraging the 80-20 rule to convert more B2B Sales (Pareto Principle)